Reserve was founded in 2014 by engineers from Santa Cruz Bicycles. The motivation was simple; SCB knew they could make the most durable strength-to-weight composite wheels on the market, and were prepared to back that claim up with a lifetime guarantee. So they did.
Reserve first launched with MTB wheels in 2017. At the time, carbon rims with a lifetime guarantee were unheard of. Within 12 months, Reserve leaped from unknown up-start to one of the most highly-rated carbon wheel makers in the mountain bike market.
Buoyed by the positive reception, they swiftly moved into gravel. Fully rigid off-road bikes demand a sophisticated carbon rim layup in order to retain control and comfort. Not only does strength, weight, and durability matter, but ride quality also. The Reserve gravel range was born at NAHBS in 2019.
It was only a matter of time before Santa Cruz Bicycles moved up to their next challenge - aerodynamics. Collaborating with their friends at Cervélo, they've taken Reserve into a new dimension.
Engineering, racing, and service is their mantra. Reservewheels.com is the website